National Anthem by Mitt Romney

The National Anthem by Mitt Romney aka ‘Firms’ is a 2012 Presidential campaign ad approved by Barack Obama. It’s a beauty. I suspect it will change the Obama/Romney vote ratio in the President’s favour.

Attack ads have become an unfortunate, but accepted, part of modern day politics. In Canada the political parties have small budgets and produce lame ads. In the USA, enormous budgets allow campaign managers to hire the very best consultants. Whoever dreamt up the national anthem by Mitt Romney deserves a big bonus. She/He/They crafted a very simple thirty second ad, that takes a potentially complicated subject and delivers a clear message in a manner that couldn’t be more straightforward. The ad packs an immense psychological impact. This is precisely why the vast majority of Americans are so frustrated.

Note: Yes, I do know ‘America the Beautiful’ isn’t ‘The Star Spangled Banner’.